Chennai Metro Update: Tender invited for licensing of semi-naming rights in 11 metro stations of corridor I & II of Phase-1

Chennai Metro Rail Limited (CMRL) has invited digitally signed open e-tender through e-procurement portal for Licensing of semi-naming rights in 11 CMRL metro stations of corridor I & II of Phase-1.

• Tender Reference Number: CMRL/BD/SNR/2022/490/03
• Name of Work: Licensing of semi-naming rights in 11 CMRL metro stations of corridor I & II of Phase-1.
• EMD: INR 30,40,000 Lakh
• Licence Tenure: 03 Years
• Period of Work: 1095 Days
• Document Download / Sale Start Date: 02nd November, 2022
• Document Download / Sale End Date: 29th November, 2022
• Pre Bid Meeting Date: 11th November, 2022
• Bid Submission Start Date: 21st November, 2022
• Bid Submission End Date: 29th November, 2022
• Bid Opening Date: 30th November, 2022

General:

• Chennai Metro Rail Limited (CMRL) is a joint venture of the Government of India (GoI)  and the Government of Tamil Nadu (GoTN) completed Phase I with loan assistance from Japan International Cooperation Agency (JICA).
• The total length is 54.1 km (Phase 1 of the Chennai Metro Rail Project).
• Chennai Metro Phase I comprises two corridors — Corridor 1 from Wimco Nagar Depot to Airport and Corridor 2 from Central to St.Thomas Mount.
• There will be 40 stations of which 21 will be underground and 19 will be elevated.

Scope of Work:

• Stations Available for Semi-Naming Rights activities in CMRL Network:
• The following metro Stations are proposed to be licensed by CMRL for Semi-Naming activities as per scope detailed below:

• The stations would be handed over for Semi-Naming activities on “as is where is basis”.
• Prefix or Suffix of the brand name can be done with the existing name of the metro station.

The brands name associated with following products and services will not be considered for semi naming rights:

• The Semi-Naming should not be related to any activity which is considered unlawful/illegal as per the Indian law.
• The Semi-Naming should also not promote liquor/alcohol based drinks or Drugs/Cigarette/tobacco/Pan Masala related products.
• Products/services propagating racial, caste, community or ethnic differences
• Products/services having sexual overtone
• Weapons and related items (such as firearms, firearm parts and magazines, Ammunition, explosives items etc.)
• Lottery tickets, sweepstakes entries and slot machines and related products
• List of negative products/services
• Products/services related to animal cruelty
• The use of CMRL name, logo or title without prior written permission is strictly prohibited
• Promotes or opposes a political party, or promotes or opposes any ballot referendum or the election of any candidate or group of candidates for Central, State, Judicial, or Local government offices.

The following activities shall be permitted as a part of Semi-Naming Rights activities at the above metro station:

• Semi-Naming Rights Entries & Exits of the stations / colouring of Station Building in Brands colour by painting or affixing a 3 M vinyl pasting or equivalent,
• Refurbishment of station exterior and interior in Brands colour scheme besides the Brands name (suffixed or prefixed) with station name, after prior approval from CMRL.
• Landscaping on CMRL station to give an aesthetic and pleasing appearance. Landscaping is optional only. There is no scope of commercial advertisements in the Landscaping area.
• However, Signage mentioning the “Brand Name” may be permitted at landscaping, subject to size & location of signage determined by CMRL, which will be final and binding.
• Carry out painting of the station, both inside as well as outside, in the Brand’s color.
• Permit to install the Logo brand in Entries & Exits of the stations. The successful bidder would have to prepare and submit the brand Logo plans to CMRL for prior approval. The size of the Logo determined by the CMRL/Design wing will be final and binding.
• Promotional Space for Kiosk/Stall/Canopy of 10 sq.m each station. Licensee / Applicant shall operate the Kiosk space depending upon the semi-named brand in licensed stations to promote/vend/sell/deliver their own products only.
• Packed Food and Beverage shall only be allowed. The licensee for the bare space shall be co-terminus with the main agreement for Semi-naming rights, or earlier termination of the main agreement.
• Audio advertisement in any form is not permitted and there will be no change in CMRL’s station announcement/train announcement/notification/inside train name/or any other document due to Semi-Naming of the station.
• The maps displayed in station or on website will not have brand name attached to station  name and any outside the purview of this contract of the selected bidder.
• The licensee shall be entitled, at his own cost, to prepare a scheme for Semi-Naming Rights and undertake the theme, design, layout, color scheme of the station that may be required to customize for branding and imparting a pleasing “Look and Feel” to the said Station for the promotion of its brand, subject to prior written approval of CMRL. The plan should be in tune with and not disturb the aesthetics/look of the station.
• The Semi-Naming display plan hence prepared must be in compliance to technical parameters of Tamilnadu Outdoor advertisement policy/any other relevant state policy/Directives given by Hon’ble courts, or any other prevailing policy and wherever/as applicable.

The Licensee shall have rights and obligations to perform as specified below:

• Preparation of Semi-Naming plan which must clearly earmark exact locations. CMRL shall consider the said plan with respect to aesthetics, operational feasibility, and safety and security concerns, specifications of the paints and other materials used and other technical or operational considerations
•  If the part of the master plan is not approved by CMRL, Licensee is required to submit a revised plan for approval. All further modification/ revision to plan shall have to be approved from CMRL by Licensee.
• Obtain all approvals, permits, etc. wherever required from all competent and required authorities, including different tiers of government, statutory, local, civic authorities, etc. at its own cost.
• Comply with all statutory requirements in connection with License Agreement.
• Ensure regular and timely payments of all amounts due to CMRL and discharge all obligations as per License Agreement.
• Payment of all statutory taxes, local levies, statutory dues, etc as and when due.
• Licensee shall bear all the applicable taxes including Goods & service tax (GST) at prevailing rates. Any future revision in taxes shall also be borne by the licensee.
• The Licensee will be responsible for installation, operation, maintenance and removal of its assets, including but not limited to Semi-Naming, products etc. While CMRL shall provide security at station, CMRL shall not be responsible for any vandalism, theft or damage to any of the licensee’s Semi-Naming products or any other such thing which may be put up by Licensee on the station.
• The Licensee shall ensure that Station buildings including walls, floor, roof etc. are not damaged in any manner and all installation, operation, maintenance and removal of Semi-Naming, products/signage etc. shall be done after taking prior written permission of CMRL.
• The Licensee will not ask for any claim or seek any compensation from CMRL if Semi-Naming activities are not permitted due to court order/local laws/civil authorities, other government departments etc.
• Licensee unequivocally agrees to pay the License fees till such time the display/signages/painting/ panels are not removed during pendency of the contract. All works, repairs, maintenance inside the metro station are to be done in the non revenue hours.
• The station-wise details of each station/location offered for Semi-Naming Rights along with the required EMD/Bid Security for is as follows:

The complete documents can be downloaded from http://eprocure.gov.in/eprocure/app

Source: CMRL- Tender | Image Credit (representational): CMRL