Metro Railway, as part of Indian Railways has been playing a significant role in this initiative and various innovative steps have been adopted to increase its revenue which is in general totally dependent on passenger earnings.
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- Indian Railways is encouraging various initiatives to increase its Non Fare Revenue in order to boost earnings apart from the traditional sources of income.
- As part of that endeavour, Metro Railway has been focusing on generating revenues through advertisements inside and outside Metro rakes, displaying hoardings in open spaces and installing health check up kiosks at different stations etc.
- Apart, Metro Railway has also implemented innovative ideas like Track Side Walls Branding, Card Balance Checking Terminal (CBCT) Branding, Automatic Smart Card Recharge Machine (ASCRM) Branding, AFC-PC Gates and Flap Branding, installation of food kiosks, Smart Card and Token Branding, installing digital display screens inside rakes for providing infotainment to commuters etc.
- Efforts are on for Staircase Branding inside Metro stations. Such initiatives have helped to increase Metro Railway’s Non-Fare Revenue to a great extent.
- With such concerted efforts Metro Railway has earned Rs. 29.47 crores during 1st April, 2022 to 28th February, 2023. In 2021-22 Metro earned Rs. 15.47 crores as Non-Fare Revenue (NFR) till February.
- This is an increase of 90.5%. Till January, Metro Railway ranked 5th amongst all Zonal Railways of Indian Railways in cumulative NFR earnings, with only 40 stations.
Source: Kolkata Metro- Press Release | Image Credit (representational): MoR
