Metro Railway has offered 7 (seven) Metro stations for station branding rights to corporate houses including private universities, banks, health care institutions, insurance companies etc. A tender has already been floated on 19.08.2021 in the portal www.ireps.gov.in inviting corporate houses to participate in it through open tender.
- 05 (five) stations of North-South Metro namely Dumdum, Noapara, Belgachia, Esplanade & Park Street and 02 (two) stations of East-West Metro namely Bengal Chemical & Sealdah (which will be operational very shortly) have been offered for awarding station branding rights in this tender.
- The duration of the contract will be of 5 years.
- This tender will close on 17.09.2021 at 13:30 hrs.
- Corporate houses which will get the station branding rights and will be able to add their brand names & logo (prefixed/suffixed) to the station name at all places where the station name is displayed.
- They can also put their brand logos and names at all the entry & exit gates of the stations.
- Corporate houses will also be able to utilize prime/prominent spaces (of about 1500 sq. ft. at all 06 (six) stations except about 530 sq. ft. at Belgachia) at the concourse and platform levels, on platform screen doors, pillar wraps, entry/exit gates wherever possible without affecting and infringing existing Railway installations and structures for branding/advertising.
- Apart from these, corporate entities will also enjoy the rights of putting their kiosks for promotions/campaigns at the most prominent and exclusive floor spaces at the stations and branding of stations entry/exit structure as well as the inside.
- It would not be out of place to mention here that Metro Railway has already given station branding rights of Salt Lake Sector V, Salt Lake Stadium, Karunamoyee, Shovabazar Sutanuti, Chandni Chowk, Baranagar, Phoolbagan, City Centre stations to different big Commercial Corporate Houses/Association.
Source: Metro Railway Kolkata-Press Release | Image Credit (representational): Metro Railway Kolkata
