Uttar Pradesh Metro Rail Corporation (UPMRC) Ltd. has invited open e-tenders for Licensing of exclusive advertising rights on outside civil structures of Kanpur Metro rail-priority corridor (IIT Kanpur-Motijheel) in UPMRC network as per scope of work mentioned in tender document.
- Tender Reference Number: KNPAR-03
- Name of Work: Licensing of exclusive advertising rights on outside civil structures of Kanpur Metro rail-priority corridor (IIT Kanpur-Motijheel) in UPMRC network as per scope of work mentioned in tender document.
- License Period: 09 Years
- EMD: INR 1.71 Lakh
- Document Download / Sale Start Date: 18th October, 2022
- Document Download / Sale End Date: 21st November, 2022
- Pre Bid Meeting Date: 31st October, 2022
- Bid Submission Start Date: 14th November, 2022
- Bid Submission End Date: 21st November, 2022
- Bid Opening Date: 22nd November, 2022
Background:
- Uttar PradeshMetro Rail Corporation Limited (“UPMRC”) is a 50:50 joint venture of Government of India (GOI) and Government of Uttar Pradesh (GoUP).
- The Kanpur Metro Rail Project’s alignment criss-crosses bustling commercial and residential areas of the city. Its first phase consists of one corridor of total length 24 km consisting of 22 stations, stretching from IIT Kanpur to Naubasta(“Corridor I”).
- The construction work of the balance corridor is in progress. UPMRC has started operation for the priority corridor (nine stations from IIT Kanpur to Motijheel) from December 2021.
Objective:
- To augment non-operational revenue of UPMRC through advertisements by:
- Positioning Kanpur Metro as a most sought after location for advertising.
- Contributing to the aesthetical view of the Kanpur Metro through high quality advertising comparable to world class Airports & Metro Railways and other leading destinations.
- Providing value to the Corporate who advertises in Kanpur Metro.
- Promoting Kanpur Metro as the gateway to Kanpur Tourism by highlighting Kanpur’s heritage and cultural beauty.
Scope of Work:
For Advertisement Rights on Outside Civil Structures:
- UPMRC hereby agrees to provide (on as is where is basis) bare advertising spaces on outside civil structures (As per Annexure-1) on (Elevated) Section from IIT Kanpur to Motijheel (excluding those within the plan area of IIT Kanpur Metro Station) in UPMRC network, to be identified by Licensee.
- Licensee shall ensure that all these advertisement panels conform to UPMRC specifications. Panels fabricated, installed and commissioned after approval of UPMRC, hereinafter referred to as “Advertisement Spaces”, solely for the purpose of carrying out the business of placement of advertisements herein referred to as “the said business”.
In General Licensee shall be responsible for the following activities:
- Preparation of an advertising plan for outside civil structures, which must clearly earmark exact locations and type of advertisement planned for each advertising site and other relevant details.
- UPMRC shall consider the plan with respect to aesthetics, operational feasibility, safety and security concerns. If the part of plan is not approved by UPMRC, Licensee is required to submit revised plan for approval. All further modification/ revision to plan shall be approved by UPMRC.
- Designing of all advertising units/structures to complement station architecture for advertising sites.
- The advertiser shall provide the advertisement as per their requirement, subsequent to the approval of UPMRC, as stipulated.
- Appoint an architect to interact with nodal UPMRC representative to bring clarity in understanding of spaces, to coordinate and implement decisions taken.
- Operate, manage and maintain the entire advertisement plans.
- Management of sales & marketing of the advertising including providing adequate professionally trained manpower.
- Design of themes depicting Kanpur culture and its natural beauty and Kanpur tourism for display at the advertising sites as per the tender conditions.
- Promote UPMRC amongst India’s top Destination Brands for Advertising.
- Create new innovative advertising opportunities including Experiential Marketing, advertisements by visual aids, smart posters for use in e- commerce for on-line or offline shopping purposes, etc.
- Obtain all approvals, permits, etc from all competent and required authorities, including different tiers of government, statutory, local, civic authorities, etc. at its own cost.
- Comply with all statutory requirements in connection with License Agreement.
- Ensure regular and timely payments of all amounts due to UPMRC and discharge all obligations as per License Agreement.
- All taxes including Municipal/Advertisement Taxes, Service tax, duties, levies and all other statutory dues where applicable shall be borne solely by the licensee without any contest.
- At present, UPMRC is not liable to share its revenue generated from advertisements with local bodies including Kanpur Municipal Corporation, etc. However, if UPMRC becomes liable to share revenue with local bodies from advertisements in future, then UPMRC shall deposit the due share to local bodies out of its own funds. Licensee shall not be liable to part with any additional amount on this account.
- The licensee shall submit the drawings/plans for the advertisement panel spaces within 30 days of payment of IFSD, to UPMRC for approval so that further action on it can be taken. The license fee shall be applicable after the fitment period in any case.
Eligibility:
- The tenderers will be qualified only if tenderer has executed Advertising works, during last seven years ending last day of the month previous to the month of tender Publish Date, as given below:
- At least one ”similar work”* of annual value of Rs. 1.37 Crores or more. or
- Two ”similar works”* each of annual value of Rs. 0.86 Crores or more. or
- Three ”similar works”* each of annual value of Rs. 0.69 Crores or more
- Similar work for this contract shall be business(es) from the advertisement sector(s).
Notes:
- The tenderer shall submit details of work executed by them in the Performa of Annexure-13 of RFP for the works to be considered for qualification of works experience criteria.
- Documentary proof such as completion certificates from clients clearly indicating the nature/scope of work, actual completion cost and actual date of completion for such work should be submitted.
- The offers submitted without this documentary proof shall not be evaluated. In case the work is executed for a private client, copy of work order/purchase orders, bill of quantities, bill wise details of payment received certified by Chartered Accountant (C.A) and certification of all payments received from clients should be certified by bank. Tax Deducted at Source (TDS) certificates for all payments received and copy of final/last bill paid by client shall be submitted.
- Financial data for latest last three audited financial years(i.e. FY 2019-20, 2020-21 and 2021-22) has to be submitted by the tenderer in Annexure-8 along with audited balance sheets. The financial data in the prescribed format shall be certified by Chartered Accountant with his stamp and signature along with UDIN.
- In case the audited balance sheet of the last financial year is not made available by the bidder, he has to submit an affidavit certifying that ‘the balance sheet has actually not been audited so far’. In such a case the financial data of previous ‘2’ audited financial years will be taken into consideration for evaluation.
- If the audited balance sheet of any year other than the last year is not submitted, the tender may be considered as non-responsive. For completed works, value of work done shall be updated to the last date of the previous month of tender Publish Date, price level assuming 7% inflation for Indian Rupees every year and 2% for foreign currency portions per year.
- Selling exchange rate at the close of business of the State Bank of India on the day twenty -eighth days before the latest date of Tender Submittal shall be considered for calculating equivalent value in INR.
- In case of JV/Consortium, full value of the work, if done by the same joint venture shall be considered. However, if the qualifying work(s) were done by them in a JV/Consortium having different constituents, then the value of work as per their percentage participation in such JV/Consortium shall be considered.
Tender documents can only be obtained online on the website https://etenders.gov.in/eprocure/app
Source: UPMRC -Tender | Image Credit: (representational): UPMRC
