A Memorandum of Understanding (MOU) was signed between DMRC and Indraprastha Institute of Information Technology Delhi (IIIT-D) through its Centre for Sustainable Mobility (CSM) to enhance passenger experience and promote technological advancements through a strategic collaboration.
More Details:
- The event was graced by Shri Vikas Kumar, Managing Director, DMRC. The signing of the MOU and the launch of the Dynamic Advertisement display was done in presence of Dr. Amit Kumar Jain, Director Operation & Services, DMRC Ltd, Dr. Pushpendra Singh, Dean, IIIT- Delhi and Dr. Pravesh Biyani, Head, CSM, IIIT Delhi.
The following are the highlights of this joint initiative between DMRC and IIIT Delhi:
Open Transit Data (OTD):
- Open transit data refers to publicly-accessible transportation information like schedules and routes, offered in a standardised format. Its openness enables developers and researchers to create apps and services that enhance transportation efficiency.
- IIIT Delhi with the support of DMRC has started publishing its transit data like station details, fares, and schedules in General Transit Feed Specification (GTFS) format on the OTD platform of Delhi.
- It will improve the overall transit experience and will lead to the dissemination of information to passengers and will help to create a more seamless and efficient travel experience within the metro system.
- By providing access to transit data, applications and services can be developed that provide information to passengers in various ways, such as through mobile apps, websites, or digital displays at transit stops and stations.
Dynamic Advertising Screens:
- As part of the initiative, DMRC has installed Dynamic Advertisement screens at the gallery of Dwarka station (interchange of Blue and Grey Line) for digital marketing. The marketing agencies can register themselves on the online platform developed for this purpose.
- The space available with the advertising rates for the different time periods is available on the website. The marketing companies can buy time slots online for advertisement, make payments online and upload the advertising content (video/static).
- This is the first of its kind project initiated in any metro system in India. This collaboration signifies a step forward in technological innovation within the transit industry, as DMRC and IIIT-Delhi together embark on a journey to enhance passenger experience, advance technology, and reshape the future of public transportation.
Source: DMRC- Press Release | Images Credit: DMRC
