Maha Metro, Bank of Maharashtra signs agreement for train wrapping advertisements rights

Nagpur: Even as services of MahaMetro Nagpur Aqua Line have been started, Maha Metro has achieved yet another milestone. Maha Metro has earned Train Wrapping Advertisement Rights of Bank of Maharashtra. The entire train has been wrapped displaying content issued by the Bank.

More Information:

  • Train wrapping a global innovation for earning recurring and sustainable non fare box revenue.
  • Maha Metro at even this early stage, stands to gain Rs. 1 lac per month from Bank of Maharashtra through this arrangement.
  • The agreement is valid for a period of 12 months.
  • One train – of 3-coaches is wrapped with advertisement material, which showcases different activities of Bank of Maharashtra.
  • The train wrapping expenses amounting to Rs. 4.95 lac have also been borne by Bank of Maharashtra.

Image credit :- Nagpur Metro