South Eastern Railway has implemented the concept of “One Station one Product” at Balasore and Jaleswar stations of Kharagpur Division as pilot project for a period of 15 days starting from 25th March, 2022.
More details:
- Aiming to make the railway station a promotional hub and giving boost to local industry, Balasore Station has been chosen for showcasing Coconut Mat Products while Jaleswar Station has been selected as a developmental hub for Silver and Stone Jewellery Products.
- The concept of “One Station one Product” was announced in the Union Budget 2022-23.
- The main objective of this concept is to make railway stations a promotional and sales hub for local products.
- This new initiative will act as a marketing hub for the sales, promotion and upliftment of the local products thereby contributing to the growth of industries of the area.
- The local artisans viz. potters, weavers, handloom weavers etc. are expected to be greatly benefitted.
- SER Authority is providing infrastructural facilities and all sorts of assistance to the stall owners for successful implementation of the concept of “One Station one Product”.
- Passengers have easy access to the stalls to buy the products.
- Other necessary assistance are also provided to sell the products at Station Premises as well as in trains till the next stopping station.
- The initiative will provide a major boost to the local artisans to display their products to the large number of passengers coming from different parts of the country.
Source: South Eastern Railway- Press Release
